"Play All Day" is this spring's theme |
"Play All Day" is a reference to the to fact that the more you win, the more games you get to play, ultimately meaning you could play all day.
But there is also a music and entertainment component to this saying as well. Music is considered a huge part of almost every hooper's lifestyle. Every year we partner with Impact Radio Group which provides everything from pop to rap to country to ESPN. This partnership just makes great sense!
And of course there is no denying the old school Walkman look (click here if you aren't sure what a Walkman is). The first real portable music player for individuals set basketball players free to get themselves in to their zone in pre-game rituals.
The Walkman was one of the original players in the "Play All Day" movement |
Huge thanks to Liz Comer for her awesome design ideas!
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